The Shrine

PostPosted:**Mon Apr 21, 2003 12:38 pm**

<div style='font: 12pt ; text-align: left; '>Well I just heard this fairly obscure piece of news and I found it interesting. For the PSX and N64, games such as WWF Attitude, WWF Smackdown, WWF No Mercy, WWF Wrestlemania 2000, and such are still selling a few thousand every month (around 10-20K combined in a normal month so far in 2003), now this is not a huge number but it does equal a few hundred thousand dollars per month between all the games. The World Wildlife fund had attempted to force THQ and Acclaim to pull all the games baring the WWF label from the market; this is all due to a court decision over a year ago that forced the WWF (World Wrestling Federation) to change their name to WWE (World Wrestling Entertainment).

So all in all, the victory allows old WWE software which still used the WWF label to remain on the market. It's a small victory, but it will save THQ and Acclaim millions in the long run.</div>

PostPosted:**Mon Apr 21, 2003 1:23 pm**

<div style='font: 11pt "EngraversGothic BT", "Copperplate Gothic Light"; text-align: left; '>Personally, I think the trademarking of acronyms is pretty ridiculous.</div>

PostPosted:**Mon Apr 21, 2003 1:28 pm**

<div style='font: 12pt ; text-align: left; '>I agree completely</div>

PostPosted:**Mon Apr 21, 2003 2:23 pm**

PostPosted:**Mon Apr 21, 2003 2:26 pm**

<div style='font: 11pt "Fine Hand"; text-align: left; '>There goes KFC.</div>

PostPosted:**Mon Apr 21, 2003 5:12 pm**

<div style='font: 9pt ; text-align: left; '>What? That's essential to brand extension/recognition/building.</div>

PostPosted:**Mon Apr 21, 2003 7:51 pm**

<div style='font: 11pt Dominion; text-align: left; '>Sometimes it's very needed because a company's acronym becomes much more popular / well known than its full name</div>

PostPosted:**Mon Apr 21, 2003 8:08 pm**

<div style='font: 11pt "EngraversGothic BT", "Copperplate Gothic Light"; text-align: left; '>It should have stayed "Kentucky Fried Chicken".</div>

PostPosted:**Mon Apr 21, 2003 8:09 pm**

PostPosted:**Mon Apr 21, 2003 8:15 pm**

<div style='font: 11pt "EngraversGothic BT", "Copperplate Gothic Light"; text-align: left; '>Stan's Terrific Fudge Uvas?</div>

PostPosted:**Mon Apr 21, 2003 8:16 pm**

<div style='font: 11pt "EngraversGothic BT", "Copperplate Gothic Light"; text-align: left; '>What if the World Trade Federation wanted to trademark "WTF"?</div>

PostPosted:**Mon Apr 21, 2003 9:35 pm**

<div style='font: 10pt verdana; text-align: left; padding: 0% 10% 0% 10%; '>Legal ramifications aside, it would be fucking hilarious.</div>

PostPosted:**Mon Apr 21, 2003 10:00 pm**

<div style='font: 11pt Dominion; text-align: left; '>I know that, you know that, but I bet a decent portion of the population does not</div>

PostPosted:**Tue Apr 22, 2003 12:17 am**

<div style='font: 9pt ; text-align: left; '>Not for every company, but for the WWF, it made the company what it is today</div>

PostPosted:**Wed Apr 23, 2003 2:21 pm**

<div style='font: 11pt "EngraversGothic BT", "Copperplate Gothic Light"; text-align: left; '>It probably did the same thing to the other WWF. My point is that they only use those is that its easier to say. It's not an official name. It shouldn't be trademarked.</div>

PostPosted:**Wed Apr 23, 2003 2:58 pm**

<div style='font: 10pt verdana; text-align: left; padding: 0% 10% 0% 10%; '>Phrases associated with a company can be trademarked.</div>

PostPosted:**Wed Apr 23, 2003 3:40 pm**

<div style='font: 11pt "EngraversGothic BT", "Copperplate Gothic Light"; text-align: left; '>Like "World"?</div>

PostPosted:**Wed Apr 23, 2003 4:45 pm**

<div style='font: 10pt verdana; text-align: left; padding: 0% 10% 0% 10%; '>No, too common. But companies can trademark their own slogans and such. WWF sounds reasonable.</div>

The Shrine

THQ and Acclaim defeat World Wildlife Fund over WWF brand name games...

THQ and Acclaim defeat World Wildlife Fund over WWF brand name games...