<div style='font: 12pt ; text-align: left; '>The Fellowship has the advantage of being the beginning, the starting point. The Return of the King is in the best position because it will have the big climactic scenes which finish the film. The two towers had neither of the benefits, it has no beginning and no end to it really, it is the middle of the movie.
As you said, people must have seen the DVD of the first (since it was the highest selling DVD of all time) and then they went and saw the second part. Now imagine what it's going to be like for the third, people have been waiting for the third and final part for a very long time, it is where most of the movies budget went into, and in the book it is the best part. The third movie is also supposedly the longest (which might be a good or a bad thing).
It's just a shame the movie didn't do well at the Academy Awards, but it's understandable considering it is not an American film, and the Academy Awards traditionally give much more weight to American films (though it may change with the third part).
As of now, The Lord of the Rings Box Office sales are 1.75 Billion dollars, right up there with Titanic, and the final portion of the movie has yet to be shown (of course, each one is considered a separate movie, but it's nice to think of things this way =P)</div>
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