Well, at least they'll succeed in getting the Warcrack addicts out of the house for about 2 hours.
Of course, the theatres aren't gonna like it. You know how much they'll have to spend on air fresheners for those theatres during the shows then the Febreeze bill for each day's sanitizing? Of course, the sheer amount of confectionary they're gonna sell should make up for it since the audience for this film basically lives on junk food :-)
I can just see the Johnson and Johson people licking their chops :-)
I was there on that fateful day, were you?