The Shrine

Kramer Rant Boosts DVD Sales

Posted Nov 29th 2006 3:50PM by TMZ Staff
Filed under: Train Wrecks
It seems that there really is no such thing as bad press -- even press generated by racist tirades.

Sales of season seven of "Seinfeld" are up 75% over season six and 90% over season five -- after one week of sales, according to website DVD Empire. Meanwhile, DeepDiscountDVD.com reports a staggering 178% increase over season six. Sales are up despite Jesse Jackson calling for a boycott.

Seasons five and six were released on the same day last year. TMZ's video of Michael Richards' hideous harangue was first seen on November 20 -- one day before season seven was released. Richards went on "The Late Show with David Letterman" that same night to apologize.

To paraphrase Seinfeld ... is there anything wrong with that?

http://www.tmz.com/2006/11/29/kramer-ra ... dvd-sales/

Interesting. Though it could be because now there is only 1 DVD to choose from instead of 2. Last year season 5 and 6 were released for the holiday season, but this year only season 7 was released.

Supposedly Jerry was in the middle of a massive promotional blitz when this whole Richards thing broke. I think attributing the publicity to Richards' tirade might not be totally accurate. It might have something to do with it, but I'd much rather think that Jerry Seinfeld's tireless promotional attempts - and also availability issues, like Dolph said - have more to do with the success than Richards' nutcase ranting.