I love creative marketing

[Zeus]

Sony is the best at marketing, but I think this one just went too far

http://www.gamespot.com/news/6163151.html

It's something to use what's going on as a way to market your product, it's another to pretend you're an actual person in an attempt to market your product with no indication that it's an ad.

[Julius Seeker]

Heh, that was as bad as the Youtube "Lonelygirl" thing that was meant to advertise an upcoming actress. Just as obvious =P

Though, unlike the Lonelygirl thing, this one got popular by being busted. It looks like it is quite counter-productive.