Korean government raids Blizzard
PostPosted:Thu May 31, 2012 12:43 am
http://massively.joystiq.com/2012/05/30 ... i-wrongdo/
Personally, I think this is a good thing. I'm fine with stuff like Steam that basically requires you to be online all the time in the background, but I really hate this 'always online even if you want to be offline' deal. I know people always say 'you can't do anything about it Blizzard already has your money' but it'd be good to see EULA proven wrong in the court. They're not law and most tangible goods you're expected to be able to get a refund if it totally failed to deliver, even if the reason is fairly arbitrary. When I buy something from Costco they don't usually even ask any question as to why you return it and just suck up the cost. Yes the argument is obviously for a game you still have the game, but in this case since Diablo 3 is an 'always online' game, it'd be trivial for them to refund you the money and then remove the account key as a valid one, and as far as I can tell you would not be able to play the game again. If someone went through the effort to have an emulated server I'd think it'd take less effort to just pirate the game outright.
I saw a site that talks a lot about piracy, and one thing I really agree is that you should ALWAYS offer a full refund to your paying customer. Someone who is going to go through the effort to demand a refund would just pirate your game anyway, and even if you did manage to keep his $50 this time, you can be sure this guy is going to see it as a personal mission to destroy your company if he felt he got burned so it's just not worth the money. You can't just say, "We have your money and you're banned, haha". It doesn't matter what your EULA says because you've just made an enemy and you almost certainly are going to lose more than $50 in the future, a lot more if that guy actually has friends. I saw some salesman thing that says each customer you alienate is like 50 (or 5, or 10, or whatever) sales lost, and while you can debate the actual number the point is rather obvious. Looking at the D3 forums, it seems like they're turning some of their most staunch fans into bitter haters and it's just not worth $60 or $100 to do that to your most fanatical fanbase. Yes there's always the argument 'what if someone just plays the game and ask for a refund after he play it'. But if someone is that determined to not spend money he would have an easier time just pirating the game.
Personally, I think this is a good thing. I'm fine with stuff like Steam that basically requires you to be online all the time in the background, but I really hate this 'always online even if you want to be offline' deal. I know people always say 'you can't do anything about it Blizzard already has your money' but it'd be good to see EULA proven wrong in the court. They're not law and most tangible goods you're expected to be able to get a refund if it totally failed to deliver, even if the reason is fairly arbitrary. When I buy something from Costco they don't usually even ask any question as to why you return it and just suck up the cost. Yes the argument is obviously for a game you still have the game, but in this case since Diablo 3 is an 'always online' game, it'd be trivial for them to refund you the money and then remove the account key as a valid one, and as far as I can tell you would not be able to play the game again. If someone went through the effort to have an emulated server I'd think it'd take less effort to just pirate the game outright.
I saw a site that talks a lot about piracy, and one thing I really agree is that you should ALWAYS offer a full refund to your paying customer. Someone who is going to go through the effort to demand a refund would just pirate your game anyway, and even if you did manage to keep his $50 this time, you can be sure this guy is going to see it as a personal mission to destroy your company if he felt he got burned so it's just not worth the money. You can't just say, "We have your money and you're banned, haha". It doesn't matter what your EULA says because you've just made an enemy and you almost certainly are going to lose more than $50 in the future, a lot more if that guy actually has friends. I saw some salesman thing that says each customer you alienate is like 50 (or 5, or 10, or whatever) sales lost, and while you can debate the actual number the point is rather obvious. Looking at the D3 forums, it seems like they're turning some of their most staunch fans into bitter haters and it's just not worth $60 or $100 to do that to your most fanatical fanbase. Yes there's always the argument 'what if someone just plays the game and ask for a refund after he play it'. But if someone is that determined to not spend money he would have an easier time just pirating the game.