Hey Eric, you want a Gamecube pre-launch campaign?
PostPosted:Mon Sep 24, 2001 5:05 pm
<div style='font: 9pt ; text-align: left; '>- Seven TV commercials to be aired on everything from prime-time to MTV to Saturday morning cartoons; production team includes the director of photography from Se7en; one commercial involved over 500 cast members
- Above commercials will also before feature films this holiday season, including Harry Potter and Lord of the Rings
- Eight print ads will appear in magazines ranging from Sports Illustrated for Kids to Maxim
- Over 3 million sample CDs will be handed out to consumers (presumably through retail outlets and Nintendo Power), each containing video footage of GameCube software and other media; the sample CDs will be the same size as a real GameCube disc, to give everyone an idea of how tiny great games can be
- "...in the coming weeks" you'll see 10,000 playable GameCube demos at various retailers
- Extensive promotion with Dr. Pepper, including an instant-win game with GameCube prizes and appearances on 20-oz., 2-liter, and 12-can packages.
- $75 million dollars in advertisement costs.
- More than 95 full-page print ads will appear in more than 50 publications.
- Widescale Internet marketing campaign.
- Nintendo's strong retail presence includes point-of-sale materials, banners and other merchandising indicative of the overall advertising campaign.
- Promotional Partnerships The marketing plans also include multi-million dollar promotional activities with national partners. Starz Encore Group, the largest provider of cable and satellite-delivered premium movie channels in the United States, is teaming up with Nintendo as part of its blockbuster Fall Free preview.
This will be starting in the next few weeks, Gamecube launches in just under 2 months.</div>
- Above commercials will also before feature films this holiday season, including Harry Potter and Lord of the Rings
- Eight print ads will appear in magazines ranging from Sports Illustrated for Kids to Maxim
- Over 3 million sample CDs will be handed out to consumers (presumably through retail outlets and Nintendo Power), each containing video footage of GameCube software and other media; the sample CDs will be the same size as a real GameCube disc, to give everyone an idea of how tiny great games can be
- "...in the coming weeks" you'll see 10,000 playable GameCube demos at various retailers
- Extensive promotion with Dr. Pepper, including an instant-win game with GameCube prizes and appearances on 20-oz., 2-liter, and 12-can packages.
- $75 million dollars in advertisement costs.
- More than 95 full-page print ads will appear in more than 50 publications.
- Widescale Internet marketing campaign.
- Nintendo's strong retail presence includes point-of-sale materials, banners and other merchandising indicative of the overall advertising campaign.
- Promotional Partnerships The marketing plans also include multi-million dollar promotional activities with national partners. Starz Encore Group, the largest provider of cable and satellite-delivered premium movie channels in the United States, is teaming up with Nintendo as part of its blockbuster Fall Free preview.
This will be starting in the next few weeks, Gamecube launches in just under 2 months.</div>