Or something: http://www.youtube.com/watch?feature=pl ... zpnQrUjB14
Apparently this game is still somewhat of a low profile but I guess the advertising will pick up as it gets close to release date, and so far RIFT seems to have done everything right. Now you're going to say attacking your opposition is like taboo in advertising 101? Well it's not a problem when every MMORPG minus FF14 that has been after WoW, including your own, was a WoW clone. There isn't some kind of 'niche' or 'sideways' or 'coexistence' or whatever people like to beat around the bush. If your game is a WoW clone then to grow your game you have to fight WoW head on, because everyone is going to compared your generic fantasy game with ! on top of people's heads to WoW whether you wanted it or not. If you aren't willing to take a stance that your WoW clone was actually better than WoW then why should anyone believe in your game and make the switch?
Now obviously taking on WoW is no guaranteed you'll succeed, but I think most MMORPOGs failed before they even started because they're afraid to attack WoW directly despite being a WoW clone. Now if your game is genuinely different from the generic WoW clone like say Guild Wars 2 or FF14 you can legitmately say we're aiming for something totally different here, as nobody will confuse those two games with your generic WoW clone. I don't know if we'll get any game that truly advances the MMORPG genre anytime soon, but it's good to see some games at least feel confident that they're better WoW clones than WoW, which really isn't saying much since WoW is 6 years old, but it's still saying something.
Apparently this game is still somewhat of a low profile but I guess the advertising will pick up as it gets close to release date, and so far RIFT seems to have done everything right. Now you're going to say attacking your opposition is like taboo in advertising 101? Well it's not a problem when every MMORPG minus FF14 that has been after WoW, including your own, was a WoW clone. There isn't some kind of 'niche' or 'sideways' or 'coexistence' or whatever people like to beat around the bush. If your game is a WoW clone then to grow your game you have to fight WoW head on, because everyone is going to compared your generic fantasy game with ! on top of people's heads to WoW whether you wanted it or not. If you aren't willing to take a stance that your WoW clone was actually better than WoW then why should anyone believe in your game and make the switch?
Now obviously taking on WoW is no guaranteed you'll succeed, but I think most MMORPOGs failed before they even started because they're afraid to attack WoW directly despite being a WoW clone. Now if your game is genuinely different from the generic WoW clone like say Guild Wars 2 or FF14 you can legitmately say we're aiming for something totally different here, as nobody will confuse those two games with your generic WoW clone. I don't know if we'll get any game that truly advances the MMORPG genre anytime soon, but it's good to see some games at least feel confident that they're better WoW clones than WoW, which really isn't saying much since WoW is 6 years old, but it's still saying something.