<div style='font: 9pt ; text-align: left; '>Today during an early-morning press conference, Sony finally revealed the price point and release date for its first portable gaming device, the PSP. The PSP will launch for a suggested retail value of 38,624 Yen, or 349.99 dollars in the USA.
Talk of a "competitive price point" quickly dissolved with news of this shocking price point. In its statement, Sony commented that the PSP is "not meant to compete directly with the market targeted by the Nintendo DS" and that it is "appropriately priced for its expectations and target demographic." Sony noted, however, that they hope to "bring new consumers into the world of portable gaming" noting that the PSP is "the most advanced handheld device for gaming ever conceived."
Also of importance during the press conference was the target release dates for Japan and USA.
Sony announced that it plans to launch in Japan on December 21st with "at least 12 games" and in the USA during the month of March, although it's interesting to note that they did not set a specific day for this event. The PSP is expected to launch with at least 8 games in the USA, but Sony says "it expects even more than twelve", including the new Need For Speed Underground.</div>
Talk of a "competitive price point" quickly dissolved with news of this shocking price point. In its statement, Sony commented that the PSP is "not meant to compete directly with the market targeted by the Nintendo DS" and that it is "appropriately priced for its expectations and target demographic." Sony noted, however, that they hope to "bring new consumers into the world of portable gaming" noting that the PSP is "the most advanced handheld device for gaming ever conceived."
Also of importance during the press conference was the target release dates for Japan and USA.
Sony announced that it plans to launch in Japan on December 21st with "at least 12 games" and in the USA during the month of March, although it's interesting to note that they did not set a specific day for this event. The PSP is expected to launch with at least 8 games in the USA, but Sony says "it expects even more than twelve", including the new Need For Speed Underground.</div>