Shellie wrote:Sine and I used to play Ingress a lot. Don't worry, the fad will die, quickly. It sounds like they used all the same hotspots for Pokemon Go.
Yeah, the $14B increase in market capitalization in a week is certainly trending in that direction :-)
Don't forget, this game hasn't been released outside of the US, Australia, and New Zealand. It ain't my cup of tea (and for someone too cheap to pay for data, I can't play it anyways) but the success has been astounding. Imagine what happens when it gets released in Korea (it's partially active there with transportation tickets to the active areas selling out) and Japan (they're gonna need a national week of holidays; I wonder if Nintendo will wait 'til Golden Week to release it at the behest of the government?). Even up here, because the apk is so easy to get for people who like to actually have control over their phones (yes, a not-so-veiled dig at the Apple Sheeple), there's people all over the place playing it and regular scouting parties getting together after work.
What this is is an absolutely brilliant marriage between a brand so many people grew up with over the last 20 years (just look at the sales numbers and ridiculous staying power of the games and shows) and an AR game (Ingress) that fits the brand absolutely perfectly. I mean, c'mon, the whole point of the freakin' game (and TV show; my kids know Pokémon well and they've never played a single game) is to go and find Pokémon and catch them all. The fact you can do this in your neighbourhood or places you're visiting is an absolutely brilliant idea and a natural marriage and extension of the Pokémon brand.
Not being a traditional "game" is what's gonna draw the non-gaming mobile crowd to it. With Pokémon being a 20 year old brand with huge reach among the 18-40 year old demographic, the same group that's married to their damned cells, and couple that with the social media-like aspect (but with actual meeting up in real life) and I don't know if this is gonna be a quick decline in popularity. I personally think it's just the beginning of the fad and it's gonna get much, much worse in terms of exposure and use once the rest of the world gets their hands on it (you know, those people who make up the other 96% of the population). Remember, in 1999 and 2000 they said Pokémon games and the brand in general was a fad and, based on the fact the games still sell like crazy, the card game is going stronger than people notice, and the TV show is somehow on its millionth episode, I'd say they've been proven wrong.
Whether Ingress was good or not ain't the point: Pokémon has taken the concept to a whole other level of mass market penetration. One that we don't even know the extent of. I'm scared to think what the craze will be like when it hits the oriental countries. Imagine they get approval from the Chinese government to crack that market? I'm sure they're working on it. It'll be interesting to see if it cracks India as well, those 1.2B people ain't exactly chump change either